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- Create a forum to unite qualified branding practitioners
- Conduct local/global branding research and share findings
- Help develop a common definition of the term ‘branding’
- Differentiate branding from marketing, advertising and design
- Raise awareness with the public, business, government and media
- Encourage professional and ethical branding practices
- Learn from and honour national/international branding pioneers
- Further branding curriculums in educational institutions
- Inspire the formation of other national branding associations
- Coordinate global efforts via the International Branding Association